SUJATA BHAKAT; SWAPNA N S; DR KANTHIMATHINATHAN. "Analyzing The Effectiveness of Digital Media Mix Strategies on Fintech Startup Marketing: Promoting UPI Payment Applications Among Urban Consumers in Bengaluru". Educational Administration: Theory and Practice, [S. l.], v. 30, n. 5, p. 15010–15023, 2024. DOI: 10.53555/kuey.v30i5.8071. Disponível em: https://www.kuey.net/index.php/kuey/article/view/8071. Acesso em: 23 mar. 2026.