DR. BIJU GOPAL. The Role of Social Media Influencers in Shaping Consumer Brand Preferences. Educational Administration: Theory and Practice, [S. l.], v. 29, n. 1, p. 675–687, 2023. DOI: 10.53555/kuey.v29i1.8483. Disponível em: https://www.kuey.net/index.php/kuey/article/view/8483. Acesso em: 19 sep. 2025.