AZIZ ÖZTÜRK. Data-Driven Insights: Exploring the Role of Ai and Analytics in Contemporary Marketing. Educational Administration: Theory and Practice, [S. l.], v. 29, n. 4, p. 4210–4220, 2023. DOI: 10.53555/kuey.v29i4.9114. Disponível em: https://www.kuey.net/index.php/kuey/article/view/9114. Acesso em: 27 sep. 2025.