HARISH KUMAR SRIRAM. Harnessing AI Neural Networks and Generative AI for Advanced Customer Engagement: Insights into Loyalty Programs, Marketing Automation, and Real-Time Analytics. Educational Administration: Theory and Practice, [S. l.], v. 29, n. 4, p. 4361–4374, 2023. DOI: 10.53555/kuey.v29i4.9264. Disponível em: https://www.kuey.net/index.php/kuey/article/view/9264. Acesso em: 18 oct. 2025.