Dr.Mohammed Abdul Raffey, Dr. Mohammad Ali Daud, Dr. Sandeep B. Gaikwad, Mr. Siddheshwar Jaydeo Yeul, Sameeksha Uttam Pawar and Reshma Begum Ashraf Khan (2024) “Leveraging Business Intelligence: Analyzing Its Impact On Customer Base Growth And Retention”, Educational Administration: Theory and Practice, 30(6), pp. 4495–4498. doi: 10.53555/kuey.v30i6.7532.