Dr.Mohammed Abdul Raffey, Dr. Mohammad Ali Daud, Dr. Sandeep B. Gaikwad, Mr. Siddheshwar Jaydeo Yeul, Sameeksha Uttam Pawar, and Reshma Begum Ashraf Khan. “Leveraging Business Intelligence: Analyzing Its Impact On Customer Base Growth And Retention”. Educational Administration: Theory and Practice, vol. 30, no. 6, June 2024, pp. 4495-8, doi:10.53555/kuey.v30i6.7532.