Dr. Shaukat Ali, Dr. Md. Moazzam Sulaiman. A Model Of Consumer Response To Selected Sales Promotion Techniques In Organised Retail Sector: An Empirical Study Of Delhi And NCR. kuey [Internet]. 2024 Mar. 13 [cited 2025 Dec. 8];30(3):3415-42. Available from: https://www.kuey.net/index.php/kuey/article/view/10514