Zoya Mujeeb, Dr. Uzmi Anjum, Dr. Adeel Maqbool. Impact Of Product Brand On Retail Environment Of India And Factors Influencing The Consumer Attitude & Behaviour Towards Online And Offline Shopping. kuey [Internet]. 2024 May 24 [cited 2025 Sep. 18];30(5):8676-83. Available from: https://www.kuey.net/index.php/kuey/article/view/4440