Dr. Shilpa Saxena Raghuwanshi, Dr. Shikha Kumrawat. Influencer Marketing’s Effect On Consumer Behaviour In The Indian Cosmetics Sector. kuey [Internet]. 2024 May 24 [cited 2025 Sep. 16];30(5):8916-29. Available from: https://www.kuey.net/index.php/kuey/article/view/4475