Dr. T.S. Narayanan, Jagrati Yadav, Neha Gunjal. An Analysis Of Mama Earth’s Data On The Influencer Marketing Effect On Consumer Purchase Behavior. kuey [Internet]. 2024 May 3 [cited 2025 Oct. 9];30(5):12636-4. Available from: https://www.kuey.net/index.php/kuey/article/view/5251