Dr Smita Bagai, B C Anant. A Study On The Impact Of Celebrity Endorsement On Buying Behaviour Of Fashion Consumers” Acknowledgments And Credits. kuey [Internet]. 2023 Jan. 30 [cited 2025 Oct. 28];30(1):1572-81. Available from: https://www.kuey.net/index.php/kuey/article/view/6433