Dr. Hugo Neftalí Padilla Torres, Dra. Beatriz Llamas Aréchiga, Dr. José César Kaplan Navarro. Brand Positioning, Marketing Plan And Quality In Customer Service In Retail Smes In The Commerce Sector Of The Mayo Region. kuey [Internet]. 2024 Jul. 13 [cited 2025 Sep. 17];30(7):602-11. Available from: https://www.kuey.net/index.php/kuey/article/view/6737