M. Pongodhy, Dr. V. Selvarani. An Empirical Research On Brand Equity Dimensions Influence The Consumer Buying Behavior: A Case Study On Durable Products In Chennai City. kuey [Internet]. 2024 Sep. 12 [cited 2026 Mar. 13];30(9):252-7. Available from: https://www.kuey.net/index.php/kuey/article/view/7644