Nakul Pandya, Nidhi Jain. Generational Shifts In Preferences: Study How Preferences Differ Among Generations (Gen Z, Millennials, Baby Boomers, Etc.) And Their Impact On The Marketing Strategies. kuey [Internet]. 2024 Feb. 10 [cited 2025 Nov. 19];30(2):1459-68. Available from: https://www.kuey.net/index.php/kuey/article/view/7678