Ruby Sharma, Jayanthi Ranjan, Ankit Raj. Wellness Tourism As A Driver Of Cultural Identity: Examining Purchase Intentions For Indian Handloom And Handicraft Apparel. kuey [Internet]. 2023 Sep. 30 [cited 2025 Sep. 19];29(3):1286-95. Available from: https://www.kuey.net/index.php/kuey/article/view/8902