A Comparative Analysis of Business Models and Their Impact on Women Entrepreneurship in India's Economic Development

Abstract

Women entrepreneurs are a rapidly growing force driving India's economic development. This study investigates their contribution by comparatively analyzing different business models adopted by women-led enterprises. A mixed-methods approach employing a survey of 100 women entrepreneurs across diverse industries and in-depth interviews with 20 successful entrepreneurs is used. The research examines the impact of traditional models (sole proprietorships, partnerships) and emerging models (tech startups, social enterprises) on economic indicators like job creation and revenue generation. By identifying success factors and challenges, the study aims to inform policy and practices that foster a supportive environment for women's entrepreneurial ventures. The findings reveal that women-led businesses significantly contribute to job creation (2.3 new jobs on average) with emerging models like tech startups showing the highest potential. Revenue generation also varies by model, with tech startups demonstrating the highest average annual revenue (₹10 million). The study identifies key success factors (strong business acumen, passion, support networks) and challenges (limited access to finance, scaling up) for both models. Recommendations include targeted support systems like microfinancing and mentorship programs to empower women entrepreneurs and unlock their full potential for India's economic growth.