Revisiting Classics: Analyzing Consumer Behaviour And Trends In The Re-Release Oficonic Films In Theatres.

Abstract

The act of re-mastering certain films and presenting them in theatre has become one of the important trends in postmodern cinema primarily due to issues of nostalgia, technology and most importantly shifts in demand. Such remakes mostly appeal to demographics: those who have watched the publication before; and younger audiences who have not been exposed to these materials (Thurman and Fletcher, 2019). There is always a moral reconsideration of the original pleasures of watching, due to the interlace of nostalgia and opportunities to revive those films through enhanced cinematic technologies like IMAX or 4K restoration. Moreover, communal spectacles have become even more desired due to the novel patterns of movie watching, which are now mostly accompanied by streaming services (Wright, 2018).