Storytelling In The Digital World: The Power Of Narratives And Analogies To Demystify Emerging Technologies

Abstract

Emerging technologies such as artificial intelligence (AI), blockchain, quantum computing, and extended reality increasingly permeate society, yet remain largely incomprehensible to non-technical audiences. This systematic review examines how storytelling and analogical reasoning serve as crucial bridging mechanisms between complex technological concepts and public understanding. Through content analysis of 347 technology communication artifacts across multiple platforms and a systematic literature review of 89 peer-reviewed articles, this study identifies dominant narrative frameworks used to explain emerging technologies. Results reveal that metaphorical storytelling significantly enhances comprehension (effect size d = 0.72) and trust formation (r = 0.68) while reducing technology anxiety. However, analysis also reveals critical risks of oversimplification and misconception propagation. This paper proposes the Digital Narrative Framework (DNF) for ethical technology communication and establishes storytelling as a fundamental digital literacy competency. Findings contribute to communication theory, science education, and technology adoption research while providing practical guidelines for technologists, educators, and policymakers.