A Study On The Impact Of Social Media On Women Entrepreneurship And Empowerment

Abstract

Social media plays a huge role in today’s digital era. It had changed the way we connect ,communicate, share, learn, empower, market etc. A lot of social media platforms with immense number of features and opportunities are evolving now a days. These platforms plays a huge role in economic activities of individuals in a society too. Social media and digital gadgets are like part of our life in this modern digital era. Women of our society are much benefited with these digital connectivity by participating in any economic activities to raise an income it can be through digital marketing jobs,part time work from home jobs,or through social media enterprise establishing etc, with the advanced and immense use of social media platforms and women empowerment activities ,women owned and women led business enterprises are increasing in a large scale, distinctive business ideas and creative concepts are getting established and it is becoming fruitful for entrepreneurs and employees. Under this study we investigates about the impact of social media platforms on women entrepreneurship and and empowerment. This study is focused to find how social media platforms makes an impression on women entrepreneurship and women empowerment.