"The Role Of Dynamic Pricing And Personalized Discounts In Shaping Online Consumer Behavior"

Abstract

Online shopping is a type of electronic commerce in which customers use web browsers to purchase goods or services directly from merchants via the Internet. This manner of shopping exemplifies the ongoing corporate transformation caused by e-commerce. It has streamlined and expanded the way people and businesses innovate. Consumer behavior when purchasing online differs significantly from that in physical locations, where things may be scrutinized in person. As a result, traditional brick-and-mortar retailers are gradually being supplanted by online purchasing platforms. Consumers' faith in e-commerce platforms has steadily grown. While the rise of these platforms has increased competition, resulting in better and more affordable products for customers, privacy concerns remain true. The Internet has transformed the way people buy things and services, becoming a global phenomenon. Promotions, cash-on-delivery discounts, and technology-driven components such as quality assurance all have a significant impact on consumer attitudes about online purchasing. The purpose of this study paper is to investigate customer behavior in relation to online purchases, as well as the numerous aspects that influence the online buying trend.