"Unraveling The Impact Of Evolving Online Shopping Patterns On Consumer Purchase Behavior"

Abstract

The emergence of the internet has revolutionized how consumers gather information, compare prices, and make purchases online. This shift necessitates marketers to pay close attention to online consumer behavior. To predict such behavior, marketers must understand where, why, and how consumers act in the digital space. This study will review various research to determine which online platforms consumers use during different stages of their buying journey. Additionally, it will analyze the reasoning and methods behind online consumers' purchasing decisions. The findings will help develop a more effective and updated marketing approach. This research explored consumers' attitudes towards online shopping, specifically regarding the perceived value of intended purchases.