Issues, Challenges, and Opportunities in the Accommodation Sector to Promote Religious Tourism in Ramayana Circuit of Uttar Pradesh.

Abstract

The study observes the issues, challenges, and opportunities within the accommodation sector of the Ramayana Circuit of Uttar Pradesh, a popular religious tourism circuit in India. Challenges identified include a shortage of quality, affordable lodging, inadequate infrastructure, and poor accessibility, which limit the appeal of the circuit for diverse pilgrims. Environmental and cultural concerns also arise from unmanaged development near sacred sites, risking pollution, and cultural erosion.

To address these issues, the research paper suggests sustainable accommodations such as eco-friendly lodges, boutique hotels, and heritage properties, which would enhance cultural authenticity and meet environmental goals. Drawing on successful models from other pilgrimage circuits, the study emphasizes the need for public-private partnerships, regulatory reform, and smart hotel solutions to streamline services. By integrating local community involvement, sustainable practices, and digital innovations, the Ramayana Circuit could become a major destination for religious tourism, balancing spiritual preservation with modern amenities.