Amazon and Netflix: IT strategies and the challenges they faced in implementing them

Abstract

In the current digital era, technologies have become a fundamental part of business growth and innovation. The objective of this research is to analyze the information technology strategies implemented by Amazon and Netflix, as well as the main challenges they faced during their implementation, in order to understand their impact and the business success of both companies. The methodology used consisted in the review of bibliographic sources, followed by a detailed analysis of the information, due to the fact that the article is of a documentary type with a descriptive level, which allowed understanding the object of study. One of the main findings is that both Amazon and Netflix managed to align their IT strategies with their business objectives through the implementation of innovative technologies, such as cloud computing, artificial intelligence, among others. However, they faced significant challenges, such as global regulations, technological problems, among others.