Digital Marketing and Promotion of Tourism in Kanyakumari District

Abstract

This research paper examines the role of digital marketing in promoting tourism in Kanyakumari District. The study analyses demographic characteristics of tourists and their perceptions regarding online information quality, user-friendly accessibility, digital marketing interactions, electronic word-of-mouth, and online tourism promotion. The findings indicate the growing importance of digital platforms in influencing tourist decisions and highlight potential strategies to enhance tourism marketing.