Agritourism in Kerala: Opportunities and Challenges

Abstract

Agritourism, an emerging form of tourism that integrates agriculture with travel and recreation, has gained traction in various regions across the globe. In Kerala, known for its vibrant landscapes and rich agricultural heritage, Agritourism offers a unique opportunity to diversify the rural economy while providing authentic tourist experiences. This research article explores the concept of agritourism in Kerala, examining the potential benefits and challenges associated with its development. It also highlights the current status, key stakeholders, and strategic initiatives needed to foster sustainable growth in this sector.